Drive your growth by
engineering the optimal
content playbook

Contestra is an SEO-focused content marketing agency, helping
to grow companies that reduce future-disease risk, quantify
health or aging, or extend human lifespan.


Areas we serve

Functional Medicine

  • Nutrition programs (e.g., low-FODMAP.)
  • Systems biology.
  • Lab tests (hormone, gut, environmental toxin.)
  • Also integrative, lifestyle, naturopathic, and orthomolecular medicine.


  • Personalized supplements.
  • Anti-aging supplements.
  • Micronutritional gap fillers.
  • Nutraceuticals.
  • Functional foods.

Clinical Labs

  • Diagnostic products, Direct-to-Consumer testing.
  • Biomarkers (urine, blood, stool.)
  • Biological age determination & biomarkers of aging.
  • At-home test kits.

Wearables & Apps

  • Digital biomarkers.
  • Home HealthTech.
  • Health & fitness apps.
  • Biosensors.

Longevity Medicine

  • Longevity clinics.
  • Regenerative medicine.
  • Anti-aging startups.
  • Therapies, drugs and compounds.

Preventative Healthcare

  • Early-stage screening (e.g., liquid biopsies, CT scanning.)
  • Food-as-medicine.
  • Metabolic health and lowering of insulin resistance.

Primary services

We mostly create a content strategy to increase organic traffic while lowering Customer Acquisition Costs.

Content Strategy

  • Transform business objectives into a plan that uses content as a primary means of achieving those goals.
  • Content strategy for SEO, lead generation, customer success & support, & sales enablement.
  • Generate a sustainable pipeline of data-backed editorial ideas.

Written Content

  • Blog posts, guides & educational materials.
  • Thought leadership articles.
  • Sales-enablement collateral (e.g., case studies.)
  • Customer storytelling & proof.
  • Larger content assets (e.g., ebooks.)
  • Lead magnets (e.g., whitepapers.)


  • Find opportunities that drive valuable traffic & bottom-line value.
  • On-page SEO, technical SEO, & off-page SEO strategies.
  • Ongoing keyword & topic research to support efforts against revenue & traffic goals.
  • Keep sites & pages technically optimized.

Resource Hubs

  • Design & programming of knowledge/resource/content hubs.
  • Creation of topic clusters to show topical authority.
  • Thoroughly thought-out content.
  • Topic coverage across all phases of the buyer's/user's journey.

Blog Design

  • Design & programming of blogs.
  • UX improvement of any existing blog to meet expectations of Google’s Page Experience signal.
  • Partitioning content into chronological (blog) vs. non-chronological (resource hub.)

Semantic SEO

  • Topic modeling that tries to anticipate every possible question & search intent.
  • Correct topic breadth & depth identification.
  • Add structured data types to relevant pages (e.g., to win ‘Featured Snippets’.)
  • Find new search intent opportunities.

Supplementary services

We provide necessary support on a case-by-case basis.

Data + Story

  • Research to create content pieces to influence decision-making & drive demand.
  • Find story-worthy insights rather than plain old information.
  • Data+story service. We collect ample data and then provide editorial ideas.
  • Cornerstone content pieces.

Analytics Setup

  • Identify metrics & KPIs.
  • Analytics setup (e.g., Google Analytics, Amplitude.)
  • GA & GTM events. UTM tracking, etc.
  • Integrations with Google Ads, Google Optimize, BigQuery, Search Console, Segment.
  • Setup Google Data Studio dashboards.


  • Gain better visibility into customer behavior and journey.
  • Funnel tracking & growth analytics.
  • Conversion optimization audits.
  • Funnel automation & optimization.
  • Website UX improvement.
  • A/B testing.